Microsoft Mobile Search Advertising

Engage and influence millions of consumers making real time purchase decisions on the go

Mobile Advertising at the Point of Decision • Every day millions of consumers use Bing™ for mobile not as a search engine, but as their mobile decision engine - generating millions of mobile search queries and millions of opportunities for consumers to discover your brand • Bing for mobile advertisers can see two to three times higher click through versus online at a fraction of cost per click Benefits Beyond the Text Ad • Avoid the clutter by owning the only ad position on a Bing for mobile results page • Consumers can click on your ad to call your business or to browse to a mobile web site Attractive ROI • Bing for mobile advertisers can see two to three times higher click through versus online, at a fraction of cost per click • Easily extend your online search campaign to Bing for mobile without having to invest in mobile-specific resources

Case Study: ebay